Medical marketing & communications

X

Project goal

  • Produce a differentiated guide to refractive surgery

Metrics for success

  • Outdo/differentiate from competitors' patient guides. Produce friendly yet exhaustive document. Present Optegra as a trusted provider

Results

  • A magazine-like guide to refractive surgery, sleek and concise

Project goal

  • Support the announcement of successful first in human implantation  of bioabsorbable heart conduit

Metrics for success

  • Publications & media coverage following the announcement

Results

  • Trade articles were successfully published in Cardiology Today magazine. Widespread media coverage in Europe

Project goal

  • Grow awareness of the role sleep apnea potentially played in heart failure
  • Promote SERVE-HF study

Metrics for success

  • Increased awareness among cardiologists measured via a European-wide survey

Results

  • Increase in published content on the topic during the project period. Survey reached more than 160 doctors in 6 EU countries

Project goal

  • Full medical communications remit from strategy and medical writing to congress support

Metrics for success

  • Publish six peer reviews and eight trade articles per year. Abstract acceptance for key congresses.

Results

  • Long-term communications client