What we do

A consulting services firm with offices in London, Strasbourg and Florida, we help
innovative medtech companies achieve success throughout Europe

  • We work in partnership with medical device innovators to help them go to market
  • Our expertise covers the key milestones of the Medtech RoadMap – taking you from idea through to commercialisation
  • We build long-term relationships that drive momentum and add maximum value 
  • We provide insight, resources and a network of connections for the medtech community through our online platform, MedTech Engine 
  • Our experience is pan-European, as are our people. Naturally we have the language skills to cover most key markets but we also know the particular nuances relevant in each country.

The Medtech RoadMap

Our philosophy

Medtech innovation is our passion
Through our consulting work and MedTech Engine, our online platform for early-phase medtech innovators, our mission is simple: to help medtech innovation get to market successfully.

Entrepreneurs in mind
Our mission is to support medical device entrepreneurs – to help them bring their innovations to market and help build the next generation of medtech. After all, we are entrepreneurs too.  

Quality expertise across the MedTech Roadmap
Our consultants, scientists and medical writers form an experienced team that have a deep understanding of the medical device landscape. From product validation through to post-market surveillance, your team will have the expertise they need on tap.   

Impeccable execution
As an ISO:9001 certified company, we pride ourselves on our quality management approach that underpins every project we work on. 

Creativity in all things
Whether we’re helping a client with a new challenge or advising them on how to reimagine an old one – we apply creative thinking in all our work to ensure that together we develop unique and effective solutions.  

Flexibility is key
The world isn’t black and white, and the MedTech Roadmap is no linear path. We make sure we work with clients to manage the twists and turns of the journey. 

Work ethics matter
We aim to have faultless integrity and our reputation is one of the best measures of our performance. We are guided by the principle of working hard and playing nicely.

The team

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Kristine A. Morrill
Co-Founder

Kris enjoys the challenge of guiding an idea from the back of a paper napkin to a successful launch in Europe – helping innovators improve healthcare.

  • Commercialization expert with +20 years in the healthcare Industry in both the US and the EU.
  • Founded KAMCommunications (now part of medeuronet), a medical marketing communications agency.
  • Previously was head of EMEA communication at Bausch + Lomb.
  • Co-founding editor of Review of Ophthalmology.
  • Extensive network of key opinion leaders in the US and the EU.
Wilfrid Girard
Co-Founder

Wilfrid relishes bringing business ideas forward and taking them to fruition, while building stakeholder value, creating jobs and a great experience for staff.

  • Unusually international and multi-lingual for a French citizen, Wilfrid has lived in 5 countries and travelled around the world
  • Started his international career at Bausch + Lomb US,  before joining the EMEA region and, thereafter, Advanced Medical Optics EMEA [now Abbott Medical Optics].
  • After his corporate duty, co-founded 2 companies in the medtech field
  • Wilfrid holds an MBA from Cornell University and has over 15 years of international experience in marketing and business management in consumer goods, OTC products and medical devices.
  • In his ‘spare’ time, Wilfrid enjoys mountaineering
Sona Dedinova
STRATEGIC PROJECT LEADER AND QUALITY MANAGER

Sona is an experienced project manager whose role is to ensure that client projects are completed within an agreed time and on budget, and that medeuronet’s operations run smoothly and efficiently.

  • More than 10 years of international experience in diverse areas including customer service, business development and process management
  • Started her career in 2001 at IBM Czech Republic in marketing. Later, she joined the sales teams leading business development of IBM Software for Central & Eastern Europe, Middle East and Africa.
  • In 2006 she joined Hewlett-Packard France where she contributed to the successful transition of its IT services to the newly-established global delivery centre in Tunisia.
  • In 2008 she broadened her project management skills by joining IBM Services, where she led projects in the university and banking sectors
  • Sona has a Master of Business Administration from the EM Strasbourg Business School (University of Strasbourg, France)
Juraj Kozak
Consulting Services Manager

Juraj supports the consulting services team in driving projects to help get medical innovations to those who will benefit most from them.

  • Previously worked for medeuronet as Internal and Consulting Services Project Management intern where he helped to create and successfully implement a project management tool
  • While studying, he worked for a non-profit organisation where he managed a team of four
  • Juraj holds master’s double degree in international management

 

Marine Gobbe
Clinical Scientist

Marine enjoys working on Clinical Research Studies from developing research protocols to writing study results. She thrives on helping innovators realize their vision by bringing their products to market and, in turn, improving patient care.

  • 10 years’ experience in conducting both retrospective and prospective clinical research projects in the field of refractive surgery
  • Thorough knowledge of corneal and intraocular refractive and presbyopic correction methods
  • Extensive experience in writing peer-reviewed publications and preparing presentations for international conferences
  • PhD in Optometry from St Georges Medical School, University of London. She researched aberrations of the human eye and their effect on quality of vision
  • 5 years’ experience in conducting prospective clinical trials in the fields of visual performance, dry eye and contact lenses
Claudia Orrell
Director of Marketing & Digital

From B2B to B2C Claudia is a self-confessed marketing geek who loves the challenge of helping brands engage customers both online and offline to drive growth

  • 20 yeas experience in marketing and digital – from medical devices to luxury goods, from startups to big brands
  • Previously digital marketing manager at Harrods, and publisher of customer magazines for various brands including American Express, Harvey Nichols and British Telecom.
  • Keynote speaker at healthtech events on the subject of marketing – including GIANT and UCL MedTech Conference
  • Launched several award-winning digital products – for Harrods, Ministry of Defence, Teachers TV and UK Department of Health
  • Speaks French, German and some Thai
Patricia Noume
Business Analyst & Project Manager

Patricia has always been fascinated with how technology evolves and transforms people’s lives around the world, particularly in health. As business analyst at medeuronet, she identifies innovative Medtech companies and works to understand their needs, interests, and how our company can help them bring their innovation to the European market.

  • Previously worked for medeuronet as Intern business analyst and project manager where she helped approach new medical segment companies and improve internal business development processing tools and web platforms dedicated to medtech innovative companies
  • Four years of experience in managing scientific projects
  • Patricia holds a PhD in protein biochemistry & biophysics in addition to a master’s degree in innovative project management
Michael O'Rouke
US Market Lead

Michael has 20 years’ global commercial experience in ophthalmology across drugs, drug delivery and medical devices. He is passionate about bringing innovative new technologies to the market, creating and implementing competitive strategies for existing products, and improving the quality of life for the blind and visually impaired.

  • Has managed 28 brands (17 international), led 13 product launches, 12 business development deals, and played a lead role in securing 17 device/drug approvals.
  • Launched pioneering ocular drug delivery technologies in both Europe and the USA.
  • As General Manager for Bausch + Lomb Pharmaceuticals, he led a turnaround that drove a 314% growth over 4 years.
  • Advisor to the Scottish Government for life science companies planning to enter North American markets.
  • Multiple congress presentations; nine publications on ocular drug delivery.
  • Originates from Glasgow, Scotland, has lived and worked extensively across Europe, the USA and Asia Pacific. Now lives in Tampa, Florida.
Erik Hesse
Regulatory Consultant, Germany

Erik, through his company Theragenesis, has more than 30 years of experience in the conceptualisation and realization of clinical development programs and regulatory strategies in the European Union for pharmaceuticals, biologics and medical devices.

Emilie Fournier
Regulatory Consultant, France

Emilie, a regulatory/quality assurance consultant with Isocele Conseil, is certified as a lead auditor ISO:13485. Her focus with medeuronet is on post-market surveillance and post-market clinical follow-up planning

Rod Ruston
Regulatory Consultant, United Kingdom/Europe

Rod brings more than 35 years of European regulatory experience to medeuronet, including setting up BSI as the first UK Notified Body. His expertise lies in a thorough understanding of the European medical device regulations

Mehdi Karim
Business Analyst

Mehdi is passionate about technology and how IT and data can help improve business processes, as well as identify new business growth.

  • Previously worked for medeuronet as an In-house project consultant intern.
  • Mehdi holds a Master of Science degree in Economics from City, University of London.
  • Unique multi-cultural background – originally from Tanzania.
  • Multi-lingual (including Gujarati and Swahili).
  • Successfully climbed Mt. Kilimanjaro in 2010.
Ali Akbar Datoo
Clinical Scientist

Ali Akbar is passionate about innovation, and an advocate of incorporating new technologies in the provision of healthcare. Trained as an Epidemiologist, he wishes to blend his unique clinical and research experience to push medical innovations to succeed.

  • Previously worked for medeuronet as Clinical Science Intern where he helped create and streamline the use of a project management tool to increase team efficiency. 
  • medeuronet's In-house Electronic Data Capture (EDC) expert with extensive experience in generating data capture forms tailored to client needs. 
  • Upto 5 years' of extensive laboratory research experience, and thorough knowledge of scientific and statistical methodology. 
  • -Ali Akbar holds an MSc in Control of Infectious   Diseases (CID) from the London School of Hygeine and Tropical Medicine (LSHTM). 
  • Hailing from Tanzania, Ali Akbar has a mutli cultural and multi-lingual heritage allowing him to connect with people of different cultures and backgrounds. 
Ted Newill
US Market

Ted represents medeuronet to North American medtech companies and is based in Philadelphia.  He enjoys helping companies achieve their vision through growth in Europe.

  • Ted started his career in sales and then advanced into positions of greater responsibility including executive positions such as VP Worldwide Sales and Marketing and President US Operations for a foreign entity.
  • His medical device experience ranges from surgical implants and surgical instruments to diagnostic instruments.
  • He has worked in several medical markets including ophthalmology, plastic surgery, neurosurgery, urology and general surgery.
  • Ted has a Masters International Management from the Thunderbird School of Global Management.
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